The Brief

As part of their commitment to contributing to a better South Africa for all, the country’s largest health, beauty & pharmacy chain Clicks launched the Building A Healthier Future initiative. One of the pillars of the initiative, Building A Healthier Economy, focused on supporting locally sourced products available at Clicks & getting more shoppers to buy local.
 

The Solve

Habotsi conceptualised a go to market campaign for Building A Healthier Economy, detailing the mechanics that will be used to drive engagement around the businesses being supported & driving CTAs for customers to support their favourite local brands at Clicks.